Their mission is to inspire self-health skills through lifestyle changes. All juices are made with fresh organic fruits and vegetables.
Problems
The owner, Aleta, originally hired a Wordpress developer to create her site for her. After being disappointed with the design and capabilities of wordpress, she decided to switch to Shopify.
Objectives
- Move site from Wordpress to Shopify
- Complete site redesign
- Add complex features including a subscription button, delivery and pickup scheduling, and add-ons as an up-sell
- Highlight the juices benefits
Before
- The homepage on Wordpress was very cluttered and the photos were wrongly sized.
- None of the products were shown on the homepage either and the site looked like a blog rather than juice bar store.
- The existing product page was cluttered and confusing. All the products were on one page and not categorized
- No subscription feature or add-ons were added to the product page either
- Bleak "About us" page with excess white space and poor quality photos.
- Section colors and photo colors mismatched
- Text too small
After
- Products shown before scrolling
- The homepage on Wordpress was very cluttered and the photos were wrongly sized.
- The homepage on Wordpress was very cluttered and the photos were wrongly sized.
- The homepage on Wordpress was very cluttered and the photos were wrongly sized.
- Resized and created a higher resolution header image
- Added a call to action above the fold to improve conversions
- Central "green" theme throughout the site implanted to improve UI
301Studios was a pleasure to work with and I look forward to working with them again in the near future. Their knowledge and expertise allowed me to focus on other parts of my business without stressing or worrying while they completed my website.
